CBX Coleman talks about the Brand Territory and its importance as a tourist attraction, generating wealth and prosperity for a city, country or setting, the monthly gathering organized branding and brand manages Radio
Coleman CBX has participated once again in the space monthly informative talk shows on branding and brand, packaging, naming and visual identity organized in collaboration with Radio manages, within its program Primera Hora.
The importance of mark territory or Destination Brand as a differentiator and driver of tourism, in addition to generating wealth and prosperity for a city, country or environment, has been the main theme and thread of the conversation.
In this sense, a good brand Destination must appeal to the emotional, heart and leisure, an aspirational promise to arouse positive feelings in the receiver, inviting him to stay or return inevitably to that destination.
As companies positioned their own identity, its products or services, territories must also know how to sell and put “music” to your own offers of employment. Cities compete to stand out from the rest, and its success lies not only in attracting visitors and encouraging tourism, but in driving economic and financial prosperity implies any draft Territory well-managed brand.
Led by Iñigo Lopez de Uralde, Director General of Coleman CBX, the gathering was attended by experts and professionals Ignacio Fernandez, CEO of the Madrid Tourist Office; Xosé Merelles Manuel, Head of Communication Office of Tourism in Galicia ; Gildo Seisdedos, an expert on City Marketing, IE Business School; Domenech Biosca, President of the Association of Tourism Experts and Sarah Navarrete, Director General of Essential Tours.
Author: fpreleasesThis author has published 5252 articles so far. More info about the author is coming soon.