CBX Coleman talks about the importance of branding in SMEs and entrepreneurs, the monthly gathering organized branding and brand manages Radio
Coleman CBX has participated once again in the space monthly informative talk shows on branding and brand, packaging, naming and visual identity organized in collaboration with Radio manages, within its program Primera Hora.
The importance of branding for SME / entrepreneurship and vision as an essential value and differentiation factor (as it is for a multinational or large business) has been the backbone on which he has turned the conversation.
Breaking the existing topics, such as to create a brand requires a strong investment, or that branding is a matter which concerns only large companies, as well as reflect on the three keys to success that must meet a brand-SME: sense common to have a good product and a good salesman, were also related to content and messages transmitted during the gathering.
Finally, during the meeting also had an impact on the difference between the concept branding (strategic brand management) and marketing (communicating a value proposition), and the three basic principles that must be involved in the creation and management of a brand: consistency, consistency and continuity.
Led by Victor Mirabet, CEO of Coleman CBX also participated in the program Alvaro Square, Commission President Marketing & Content at Aje Madrid, Iñigo Shepherd, CEO of Zinkia, Miquel Angel Bonachera, cofounder and CEO of Ab- Biotics and Gorka Jimenez Sanchez, president of Prompts.
To access the full interview:
http://www.diariofinanciero.com/noticia/economia/marca-estima-respeto-credibilidad
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